Whether it is distribution, quality of presence, execution of activities, speed to market or category management, F2F flawlessly executes winning strategies translating in store, the brand objectives and channel needs. A well trained merchandising team ensures the right visibility and share of shelf across all channels.
F2F committed to:
· Achieving agreed objectives in respect to sales, distribution by channel, POP (point-of-purchase) standards and efficient use of trade investments.
· Providing an organizational structure that is capable of delivering the business objectives
· Managing key customers with set guidelines and to the best interest of the brand.
· Leveraging the strength of the entire organization in negotiations with key customers.
· Effectively and efficiently promoting brands through flawless execution of activities.
· Evaluating and analyzing all major activities to measure and improve effectiveness.
· Transferring best practices developed in the business.
· Ensuring best-in-class customer service levels that meet the requirements of customers within each channel.
· Providing our partners detailed performance analyses covering channels, customers and locations including market, trade and competition tracking.