About Us

Market Execution

Whether it is distribution, quality of presence, execution of activities, speed to market or category management, F2F flawlessly executes winning strategies translating in store, the brand objectives and channel needs. A well trained merchandising team ensures the right visibility and share of shelf across all channels.


F2F committed to:


· Achieving agreed objectives in respect to sales, distribution by channel, POP (point-of-purchase) standards and efficient use of trade investments.

· Providing an organizational structure that is capable of delivering the business objectives

· Managing key customers with set guidelines and to the best interest of the brand.

· Leveraging the strength of the entire organization in negotiations with key customers.

· Effectively and efficiently promoting brands through flawless execution of activities.

· Evaluating and analyzing all major activities to measure and improve effectiveness.

· Transferring best practices developed in the business.

· Ensuring best-in-class customer service levels that meet the requirements of customers within each channel.

· Providing our partners detailed performance analyses covering channels, customers and locations including market, trade and competition tracking.